Digital Transformation
Digital Transformation Critical Success Factors
Platforms propose well-formed experiences to users and continuously operate a trade-off between a design-led vision of what the experience should be” and user-led validated feedback of “what customers want”. The interface that platform exposes is user experience.
- Platform Ecosystems Typically Provide Three Types of Value:
1.
They act as gateways, reducing friction as customers switch across related services.
2.
They harness network effects.
3.
They integrate data across a series of services.
